In an academic disciplinary meeting on Tuesday, June 8, 1972 at 2.30 p.m. in the Registrar’s Room at Jalan Othman, Petaling Jaya, the School of Mass Communication came into effect. Before that, in an ITM Board of Studies meeting on Friday June 9, 1972 at 9.20 a.m. in the Meeting Room in Jabatan Perpaduan Negara, Jabatan Perdana Menteri, Kuala Lumpur with Tan Sri Mohd Ghazali Shafie as the Chairman, the Board agreed in principle to the establishment of the School of Mass Communication. This process had been a long time coming. ITM had been advocating the teaching of journalism as far back as the mid-1960s. On February 3, 1968, the local press (Utusan Melayu and Berita Harian) carried news stories of ITM’s consideration of such a programme.
HISTORY
Faculty of Communication and Media Studies, UiTM Melaka Branch
The Diploma in Communication and Media (MC110) programme is offered as a preparatory platform for students who are interested in the fields of studies related to journalism, public relations, broadcasting, advertising, production, interpersonal communication, policy management and instructional communication in UiTM Shah Alam.
The journey of MC110 began in year 1999 in Shah Alam campus before it was offered in Arau campus (2002-2004) and later offered in Puncak Perdana campus (2004-2006) and finally in Melaka campus starting June 2006. In the first semester of MC110 in Melaka campus, about 300 students enrolled into the programme where they were divided into 10 groups of 30 students respectively. There were only three lecturers in the programme at that time namely Puan Noraini Yusof as the Programme Coordinator, assisted by two young lecturers, Encik Abdul Rauf Hj Ridzuan and Puan Raha Radzi. It is undeniable that there have been challenges and obstacles in ensuring the sustainability of this programme here and eventually, it can be clearly seen that this programme has been offered here for more than 10 years now and series of awards and successful achievements have been accomplished.
To date, it is estimated that FKPM UiTM Melaka has about 4000 alumni members of MC110 in various mass media industries and the number of lecturers in FKPM has increased to 21 from various areas of expertise aligned with the current number of students which is 800. In addition, numerous alumni members from the programme have succeeded in various industries including being lecturers in the faculty after completing the Master’s Degrees.
The Diploma in New Media Communication and Entrepreneurship Content (MC111) was first introduced in December 2013 with a collaboration with the Multimedia Development Corporation Malaysia. This academic programme is developed as a product of the faculty’s strategic planning unit since 2009 in realizing the university’s mission in producing new programmes aligned with the current needs.
MC111 is a combination of animation, games and web sites where it focuses on catering today’s industrial needs in terms of developing talents, skills, knowledge and contents of the current media. This also shows that FKPM is able to proudly offer two different programmes aligned with its reputations.
Due to its success in this historical state of Melaka, FKPM is given another honour to conduct the Bachelor’s Degree of Mass Communication in Public Relations (MC242). It’s first intake was commenced in October 2015 with the enrolment of 21 students.
In accordance with the aim of educating and training students to become a changing agent of Bumiputras in the media industry, the faculty’s vision is to become an excellent academic institution in communication and media as well as to provide a convenient surrounding for the excellence of teaching, learning and research